Partnership (7 P’s of Publishing: 6 of 8)
Writing is, of course, a solo activity, or at least a mostly solo activity. A writer sits in front of a blank page or a blank screen with either a pen or pencil in hand or their fingers gently resting atop of a keyboard and they set about composing their words. No matter if they are writing in a quiet personal space or sitting in the middle of a bustling coffee shop, the main activity is taking place between the writer’s mind and that blank document in front of them that they are filling up. Even in co-authored works, which are the most obvious form of partnership, each writer still usually performs their task in solitude.
But collaborations among authors have become more and more common, and perhaps this is something that writers might think is more applicable in today’s world than it used to be. But when you reflect upon it, you’ll perhaps see that partnership was always an important element of a writer’s success.
Let’s start by looking at how successful writers use partnerships in today’s digital environment and then work our way back.
In the past several years, one of the ways that authors have been using partnerships is in their marketing efforts to grow their reader base, to increase their unit sales, to rank high on the retail webstores and to reach the prestigious lists such as the New York Times or USA Today…
