Promotion (7 P’s of Publishing: 8 of 8)

The Not-So-Silent Silent P

Something that you might have considered was sadly overlooked in the many P’s that have been discussed, but one that has snuck its way into the content multiple times throughout the 7 P’s, is a basic and underlying activity that most successful authors engage in.

Promotion.

I kept struggling with wanting to pull it out into its own element, but I also couldn’t help but see it as a fundamental part of every single other elements that I discussed. That being said, now that I’ve outlined all of the 7 P’s I’m calling out promotion to remind you that it’s there, and that it’s a part of each of those previous elements.

· Practice: Learning how to run different types of promotions and then trying them again and again, exercising those muscles

· Professionalism: Ongoing interactions with booksellers, retailers, industry professionals and other writers in a manner that promotes you and your author brand in a positive manner with a solid impression

· Patience: Realizing that it often takes more than a single promotional activity to have a positive effect and also the planning, scheduling and waiting involved

· Progression: As you practice and try new promotions, you need to analyze, revise…